How do you tell a story in as few words — or letters — as possible? By creating a monogram logo!
Monograms flourished in the late 19th century, most notably in the fashion industry. Luxury fashion brands like Louis Vuitton, Chanel, and Gucci have some of the most iconic monogram logo designs — with decades of reputation and worldwide recognition. Other famous monogram examples include Hewlett-Packard (HP) and Life’s Good (LG) to name a few.
What’s interesting about a monogram logo design is the sentimental value it carries — the use of letters forms memorable acronyms and a deeper connection to the company name.
What is a monogram logo?
A monogram logo is a decorative design made up of a combination of one to three letters (traditionally three) to create a single symbol. Monograms are commonly used to represent the initials of a person or business. The letters in this logo style may also be combined with imagery to illustrate the concept of the brand further.
Monograms are one of the oldest forms of identification, with the earliest use by the Ancient Greeks on coins to represent different cities. Throughout history, monograms were often used by painters on their artwork, as well as by royal families who relied on them for distinction (often to declare property) and for wedding invitations.
Check out some monogram logo examples we made with Looka’s monogram logo maker below:
When to choose a monogram logo for your business
When designing a logo, you want something that’ll resonate with your target audience while establishing your brand’s essence (the emotions you want people to tie to your brand).
Take the Louis Vuitton monogram logo: the serif font evokes feelings of luxury, class, and exclusivity.
Monogram logos work well in global markets and are a smart choice for companies with long or difficult-to-pronounce business names. They’re also easy to remember — everyone knows LV stands for Louis Vuitton, and although it’s a French name, it’s memorable.